You have less than 8 seconds to make an impression.

Outdoor advertising, whether it’s a sign, pole banner, or vehicle wrap, has only seconds to make an impression on potential consumers. That’s not a lot of time to share your message and important business information. The trick is to share your information, in a way that doesn’t seem too crowded or hard to read.

creative_six_825x617This month, our blog shares some tips on how to bring a creative element to your advertising to make sure your business gets noticed and remembered.

Your Message

  • Make it short – You need to have a focused message that your audience can quickly see and understand. You don’t have time to share multiple messages, and may only serve to confuse your audience. Your challenge is to keep your copy to just seven words. We know, we didn’t say this stuff was going to be easy.
  • Keep it simple- Decide what type of message you want to share, and stick to it. Are you sharing your brand, an offer, an announcement, or drawing attention to your business? What is the most important aspect that you want to share? Those are all great reasons for outdoor signage, but make sure you don’t mix messages because that makes the sign busy and hard to read.
  • Be aware of your font – The size, font type, and color all matter. Make sure it is easy to read, especially at a distance. The color contrast and letter size are factors that influence visibility and accessibility to people passing by in cars.

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So you’ve got your business up and running, but you are looking for a change- nothing too different, but something to draw some attention to your business.

May we propose a new custom sign? Signage is an important aspect of your business location and brand to keep in mind.

In most cases, a sign is a prospective client’s first interaction with your business, and can be the difference between them walking in or continuing to walk by. It is a beacon to your location and a reaffirmation that the client is, in fact, at the right place. For such a small thing, a sign can say a lot.

This blog breaks down the various components that go into your custom sign and shares tips on how to make your business stand out among the crowd.

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Think about your message.

The first thing you’ll want to do before you get started on your design is to think about your message and ask some questions to yourself: What is the purpose of the sign? What information do you want to share with your customers? What do you want them to associate with your business brand? How can you make that brand memorable? Also, be sure to keep ADA compliance regulations in mind when developing indoor signage and how that affects your message.

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We know how easy it is to simply pick your favorite color and move forward with your design project. Because, after all, you’re happy with the way it “looks” and there are other things to consider; such as photos, content, layout, and the actual development. But, today we’re here to caution you on that mindset and give a little background on why color is important and deserves your undivided attention.

Color

Why is color important?

Color carries emotional resonance with it- in that, when we see a color, we have an emotional response towards that color. Blue can be sad, calm, and confident while yellow is happy, light, and cautionary. We naturally associate colors with emotions because it is hard to put words to what we are feeling.

Colors connect to our feelings in a unique and memorable way, which makes them a powerful marketing tool to keep in mind for your design projects. The colors in your design need to be purposeful and have meaning in their use. You want to discern what message you want to share about your upcoming event, business, or product and make sure your color choices reflect that. It’s also important to keep in mind the print medium and size and how it will be perceived by the passing audience and what can draw their attention. Particularly, in large format print projects, color matters because that is what will draw the eye and be the first line of communication.

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