trade_show_marketingWe know, we know. Everyone says they hate tradeshows! However, tradeshows offer an opportunity for business owners to connect with other competitors and forge new relationships and engage with prospective customers. Unlike traditional advertising, a tradeshow puts you face to face with buyers and sellers and paves the way for future partnerships to develop and for you to further cultivate your business reach.

First impressions are everything, right? The conversations and ability to interact with other industry professionals and prospective customers face to face is invaluable and worth your business’ resources. Tradeshows offer a chance to get your name out there and have it passed on by others after the event.

However, keep in mind that having a successful tradeshow experience requires preparation and some investment on your part. Your display is part of your exhibit and should be strategically developed so that it works for you and not against you.

Developing your tradeshow exhibit

Below are some things to keep in mind when preparing for your tradeshow exhibit:

  • Represent your brand- Your brand should be the focus of your exhibit and seamlessly integrated into your overall design. You want your business to come across as focused, distinct, and memorable. By utilizing your brand as the focal point, your exhibit will have a uniform look and share a message that people will respond too.

  • Know why you are there- As you are preparing to travel to the tradeshow you need to set goals that establish what your exhibit is for. Are you looking for new customers, developing potential partnerships, meeting new suppliers, or sharing a new product? Questions like these help direct your presentation and determine what activities you should prepare.

  • Track your performance- Have quantitative goals you want to meet and a way to track your progress so you can measure the effectiveness of your trade show experience. This is valuable information that you will be able to monitor and use at future events.

  • Be original- You want to make sure you bring quality and a team of people that are ready to strike up conversations. A well designed exhibit and upbeat staff will have attendees remembering your display after the event is over.

IMG_9885_1Tradeshows are a great marketing tool, and can have a positive impact on your business as you make those face to face connections.

We understand the tradeshow industry. We can help you design a great tradeshow exhibit space by taking into account the space limitation, sales/people flow, messaging and graphics. Please let us know if you have any questions.

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Creative Inc. is a large format digital printing company located in Indiana. To learn more about what we do, check out our website at http://www.creativeincgraphics.com/

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