We know how easy it is to simply pick your favorite color and move forward with your design project. Because, after all, you’re happy with the way it “looks” and there are other things to consider; such as photos, content, layout, and the actual development. But, today we’re here to caution you on that mindset and give a little background on why color is important and deserves your undivided attention.

Color

Why is color important?

Color carries emotional resonance with it- in that, when we see a color, we have an emotional response towards that color. Blue can be sad, calm, and confident while yellow is happy, light, and cautionary. We naturally associate colors with emotions because it is hard to put words to what we are feeling.

Colors connect to our feelings in a unique and memorable way, which makes them a powerful marketing tool to keep in mind for your design projects. The colors in your design need to be purposeful and have meaning in their use. You want to discern what message you want to share about your upcoming event, business, or product and make sure your color choices reflect that. It’s also important to keep in mind the print medium and size and how it will be perceived by the passing audience and what can draw their attention. Particularly, in large format print projects, color matters because that is what will draw the eye and be the first line of communication.

Color is helpful in communicating your message because it draws attention, sets the tone of the message, and guides the eye where it needs to go. It presents a sense of direction and recognition that people can identify and relate to.

It is easy to fall back on your personal color preferences when creating your marketing design, but the most important thing to remember is that your design needs to speak to your prospective audience. What colors will draw their eye? What colors best represent the message you’re trying to share? What colors consistently represent your business brand?

We are a visual society where people place enormous importance on the visual presentation of the service or event they are interested in. Color impacts that decision in subtle ways and grows recognition for your business brand.

So what’s the bottom line? Color matters.

Work with us for your next large format printing project and let us help you make an impact with your color choices.

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Creative Inc. is a large format digital printing company located in Indiana. To learn more about us check out our website at http://www.creativeincgraphics.com/

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