So you’ve got your business up and running, but you are looking for a change- nothing too different, but something to draw some attention to your business.

May we propose a new custom sign? Signage is an important aspect of your business location and brand to keep in mind.

In most cases, a sign is a prospective client’s first interaction with your business, and can be the difference between them walking in or continuing to walk by. It is a beacon to your location and a reaffirmation that the client is, in fact, at the right place. For such a small thing, a sign can say a lot.

This blog breaks down the various components that go into your custom sign and shares tips on how to make your business stand out among the crowd.

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Think about your message.

The first thing you’ll want to do before you get started on your design is to think about your message and ask some questions to yourself: What is the purpose of the sign? What information do you want to share with your customers? What do you want them to associate with your business brand? How can you make that brand memorable? Also, be sure to keep ADA compliance regulations in mind when developing indoor signage and how that affects your message.

IMG_9783Find the right material.

You have plenty of options out there: plastic, metals, aluminum, PVC, and foam, among others. The right material will help express the message you want to convey and is an important consideration to your overall design.


  • Consider the placement of your sign around your business. Will it be indoor or outdoor? Is it for a temporary promotion or a permanent fixture?
  • Consider your location and environment. Will it be posted in an area with high sun exposure? What are the average temperatures? Remember to consider both hot and cold temperature ranges when thinking about the material. You want to make sure it can withstand the elements.


photo 1-1Know your brand.

You want your sign to be recognizable and memorable. By utilizing simple design elements you can make sure your message is seen loud and clear.

  • Don’t be afraid of empty space. You want your customers to quickly access the information they need and capture their attention. They may get frustrated if the design is too busy. Many experts recommend up to 50% of open or blank space in your design.
  • Choose effective colors that represent your brand and don’t overwhelm the sign. The common recommendation is to limit color usage to three different colors.
  • Show originality with a fresh design that is unique to your business. Don’t limit your design and elements based on internet choices and templates. By adding your own spin you make the sign unique to your business brand.

Keep these tips in mind as you create your new custom sign and we promise you’ll make something people will remember and connect with. Remember: let your sign represent your brand and your business.


Creative Inc. is a large format digital printing company located in Indiana. To learn more about us check out our website at or visit us on Facebook

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