Category Archives: Tradeshows

We know how easy it is to simply pick your favorite color and move forward with your design project. Because, after all, you’re happy with the way it “looks” and there are other things to consider; such as photos, content, layout, and the actual development. But, today we’re here to caution you on that mindset and give a little background on why color is important and deserves your undivided attention.

Color

Why is color important?

Color carries emotional resonance with it- in that, when we see a color, we have an emotional response towards that color. Blue can be sad, calm, and confident while yellow is happy, light, and cautionary. We naturally associate colors with emotions because it is hard to put words to what we are feeling.

Colors connect to our feelings in a unique and memorable way, which makes them a powerful marketing tool to keep in mind for your design projects. The colors in your design need to be purposeful and have meaning in their use. You want to discern what message you want to share about your upcoming event, business, or product and make sure your color choices reflect that. It’s also important to keep in mind the print medium and size and how it will be perceived by the passing audience and what can draw their attention. Particularly, in large format print projects, color matters because that is what will draw the eye and be the first line of communication.

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trade_show_marketingWe know, we know. Everyone says they hate tradeshows! However, tradeshows offer an opportunity for business owners to connect with other competitors and forge new relationships and engage with prospective customers. Unlike traditional advertising, a tradeshow puts you face to face with buyers and sellers and paves the way for future partnerships to develop and for you to further cultivate your business reach.

First impressions are everything, right? The conversations and ability to interact with other industry professionals and prospective customers face to face is invaluable and worth your business’ resources. Tradeshows offer a chance to get your name out there and have it passed on by others after the event.

However, keep in mind that having a successful tradeshow experience requires preparation and some investment on your part. Your display is part of your exhibit and should be strategically developed so that it works for you and not against you.

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