trade_show_marketingWe know, we know. Everyone says they hate tradeshows! However, tradeshows offer an opportunity for business owners to connect with other competitors and forge new relationships and engage with prospective customers. Unlike traditional advertising, a tradeshow puts you face to face with buyers and sellers and paves the way for future partnerships to develop and for you to further cultivate your business reach.

First impressions are everything, right? The conversations and ability to interact with other industry professionals and prospective customers face to face is invaluable and worth your business’ resources. Tradeshows offer a chance to get your name out there and have it passed on by others after the event.

However, keep in mind that having a successful tradeshow experience requires preparation and some investment on your part. Your display is part of your exhibit and should be strategically developed so that it works for you and not against you.

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Ever heard of pole banners? Probably not by name, but you’ve seen them around town – especially on Purdue’s campus and even on Veteran’s Memorial Parkway. They are the banners flying high atop light poles and other fixtures.

How pole banners can attract your next client.

Almost every business has lamp posts or some other type of higher structure on their property that is near traffic flow. Use this traffic flow to bring in new customers, especially walk-ins. Pole banners are great for retail and housing locations wanting to drive traffic because they are easily noticed by drivers but not intrusive. Plus, they usually cost less than more traditional types of outdoor banners and have fewer city and county regulations.

One of the best benefits of pole banners is the ability to quickly and easily change out their design. If you work from a strategic marketing plan (which you should) it would be easy to create a rotation of promotional banners that drive traffic through your doors.  Additionally, pole banners are made out of a durable material that will last up to a year of outdoor exposure.

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Do you notice billboards?

Probably not, right? Some say that billboards are not very effective. However, their effectiveness depends on the type of businesses that use them. The next time you’re driving around, take notice at how many times you actually look and read a billboard. You probably notice more than you may think. These businesses understand the value in brand awareness.

Multiple studies show that mobile billboards (vehicle wraps) are more effective than billboards (and at a fraction of the overall cost). Strategically wrapping your vehicle could have an effect on your overall brand awareness as well as your bottom line.

 

Why vehicle wraps work.

Depending on your business, wraps are a great way to increase your brand awareness (the amount of people that recognize you). Most businesses benefit from the increased awareness that vehicle wraps bring, however, there are several industries in which mobile billboards can have a major impact on sales.

Either full or partial vehicle wraps provide great opportunities for businesses providing service calls, catering, and trade businesses (ie: landscape, construction, roofing, etc.) to quickly and easily promote themselves all over the city. Wraps are a 24/7 advertising tool that continues marketing your business even when you’re not at work. Wrap advertising consistently ranks as the highest dollar for dollar returns in advertising costs.

Think about how many people could see your vehicle while parked at a job site or while getting materials. It’s more than just a few. Repetition is everything when working to get the phone to ring. The more your potential customers see your business, the easier it becomes for them to remember you when they need your product or service.

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