We know how easy it is to simply pick your favorite color and move forward with your design project. Because, after all, you’re happy with the way it “looks” and there are other things to consider; such as photos, content, layout, and the actual development. But, today we’re here to caution you on that mindset and give a little background on why color is important and deserves your undivided attention.
Why is color important?
Color carries emotional resonance with it- in that, when we see a color, we have an emotional response towards that color. Blue can be sad, calm, and confident while yellow is happy, light, and cautionary. We naturally associate colors with emotions because it is hard to put words to what we are feeling.
Colors connect to our feelings in a unique and memorable way, which makes them a powerful marketing tool to keep in mind for your design projects. The colors in your design need to be purposeful and have meaning in their use. You want to discern what message you want to share about your upcoming event, business, or product and make sure your color choices reflect that. It’s also important to keep in mind the print medium and size and how it will be perceived by the passing audience and what can draw their attention. Particularly, in large format print projects, color matters because that is what will draw the eye and be the first line of communication.