Tag Archives: Impressions

So you’ve got your business up and running, but you are looking for a change- nothing too different, but something to draw some attention to your business.

May we propose a new custom sign? Signage is an important aspect of your business location and brand to keep in mind.

In most cases, a sign is a prospective client’s first interaction with your business, and can be the difference between them walking in or continuing to walk by. It is a beacon to your location and a reaffirmation that the client is, in fact, at the right place. For such a small thing, a sign can say a lot.

This blog breaks down the various components that go into your custom sign and shares tips on how to make your business stand out among the crowd.

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Think about your message.

The first thing you’ll want to do before you get started on your design is to think about your message and ask some questions to yourself: What is the purpose of the sign? What information do you want to share with your customers? What do you want them to associate with your business brand? How can you make that brand memorable? Also, be sure to keep ADA compliance regulations in mind when developing indoor signage and how that affects your message.

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trade_show_marketingWe know, we know. Everyone says they hate tradeshows! However, tradeshows offer an opportunity for business owners to connect with other competitors and forge new relationships and engage with prospective customers. Unlike traditional advertising, a tradeshow puts you face to face with buyers and sellers and paves the way for future partnerships to develop and for you to further cultivate your business reach.

First impressions are everything, right? The conversations and ability to interact with other industry professionals and prospective customers face to face is invaluable and worth your business’ resources. Tradeshows offer a chance to get your name out there and have it passed on by others after the event.

However, keep in mind that having a successful tradeshow experience requires preparation and some investment on your part. Your display is part of your exhibit and should be strategically developed so that it works for you and not against you.

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